The Inner Gamer Brand Identity
CREATIVE BRIEF
Update! This project took home ADDY awards at AAF 2024
• Silver: Branding
• Silver: Illustration
The Inner Gamer is a podcast for the casual gamer and they host monthly meetups, usually at Maple Branch Brewery here in Fort Worth. Their agenda is to help clear the fog-of-war, so to speak, for the individuals who might not have as much time on their hands as they used to, or gamers who wants to make sure they’re investing time into the right game. For the brand strategy, The Cooper Studio assigned them the brand archetype “Everyman” with a wing “Lover” to speak to the fact that video games can be for everyone because its more about making authentic human connections than anything else.
Bonus: Check out their podcast and grab some newly branded merchandise while you’re at it: The Inner Gamer or check out their instagram.
services provided
Branding
Design
Visual Identity
Photography
Illustration
Messaging
![primary logo](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_01-landscape-1.jpg)
![pattern](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_02-landscape-2.jpg)
![podcast in session](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_05-landscape-3.jpg)
![portfolio shot of inner gamer n64 cartridge and business cards and plasystation 5 controller](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_04-portrait-10.jpg)
![lifestyle image of two gamers playing a video game and one wearing an inner gamer shirt](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_08-portrait-4.jpg)
![icon set for the inner gamer](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_13-landscape-1.jpg)
![pop up banner at Maple Branch Brewery than lets everyone know this is the event for the inner gamer](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_06-landscape-2.jpg)
![the inner gamer design badge on a representative background](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_07-portrait-6.jpg)
![postcards branded with The Inner Gamer design](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_11-portrait-8.jpg)
![business card being held by three people, symbolic to the inner gamer](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_03-portrait.jpg)
![lifestyle image of podcast for the inner gamer](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_10-portrait-7.jpg)
![portfolio studio shot of an n46 with an Inner Gamer sticker on it](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_12-landscape-3-copy.jpg)
![abstract illustration of video game hand held console for the inner gamer](https://thecooperstudio.co/wp-content/uploads/2023/10/the-cooper-studio-inner-gamer_09-landscape-2-copy.jpg)