Jo Latham Advertising Campaign for Mason and Books
CREATIVE BRIEF
Update! This ad campaign won a Bronze Addy Award at AAF 2024!
Jo Latham now carries Mason and Books and needed a campaign to announce this new scouted visionary. Strategically, the visual identity needed to feel premium and creative to reach an upper-class audience who invests in jewelry. You can check out Jo Latham’s website, and maybe peruse Mason and Books.
services provided
Design
Art Direction
![advertising campaign for Jo Latham and Mason and Books jewelry mobile](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-jo-latham-mason-and-books-campaign-branding-design_landscape-3.jpg)
![advertising campaign for Jo Latham and Mason and Books jewelry website](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-jo-latham-mason-and-books-campaign-branding-design_landscape-1.jpg)
![advertising campaign for Jo Latham and Mason and Books jewelry mobile](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-jo-latham-mason-and-books-campaign-branding-design_landscape-5.jpg)
![advertising campaign for Jo Latham and Mason and Books jewelry mobile mockups](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-jo-latham-mason-and-books-campaign-branding-design_landscape-6.jpg)
![advertising campaign for Jo Latham and Mason and Books jewelry design](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-jo-latham-mason-and-books-campaign-branding-design_landscape-7.jpg)
![advertising campaign for Jo Latham and Mason and Books jewelry mobile mockups](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-jo-latham-mason-and-books-campaign-branding-design_landscape.jpg)