Update! This project took home ADDY awards at AAF 2024
• Silver: Branding
• Silver: Illustration

The Inner Gamer is a podcast for the casual gamer and they host monthly meetups, usually at Maple Branch Brewery here in Fort Worth. Their agenda is to help clear the fog-of-war, so to speak, for the individuals who might not have as much time on their hands as they used to, or gamers who wants to make sure they’re investing time into the right game. For the brand strategy, The Cooper Studio assigned them the brand archetype “Everyman” with a wing “Lover” to speak to the fact that video games can be for everyone because its more about  making authentic human connections than anything else.

Bonus: Check out their podcast and grab some newly branded merchandise while you’re at it:  The Inner Gamer or check out their instagram.