Jo Latham Advertising Campaign for Mason and Books
CREATIVE BRIEF
Update! This ad campaign won a Bronze Addy Award at AAF 2024!
Jo Latham now carries Mason and Books and needed a campaign to announce this new scouted visionary. Strategically, the visual identity needed to feel premium and creative to reach an upper-class audience who invests in jewelry. You can check out Jo Latham’s website, and maybe peruse Mason and Books.
services provided
Design
Art Direction