Roots Coffee House Brand Refresh
CREATIVE BRIEF
My favorite local coffee shop down the street reached out for a Brand Refresh because of new management. It was my job to take the brand’s design from good to great, elevating what was already working, (which was a lot!). Two almond cappuccinos, please!
This work has been featured on a Best Coffeeshop Logo list!
services provided
Design
Visual Identity
Illustration
![roots coffee house branding design logo](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_landscape-1.jpg)
![roots coffee house branding design visual identity system](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_landscape-3.jpg)
![roots coffee house branding design stickers](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_portrait-4.jpg)
![roots coffee house branding design pattern](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_portrait-5.jpg)
![roots coffee house branding design photo of tote bag and coffee mug](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_landscape-6.jpg)
![](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_landscape-2.jpg)
![roots coffee house branding design digital sticker mockup](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_portrait-10.jpg)
![roots coffee house branding design illustration coffee plant](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_portrait-11.jpg)
![roots coffee house branding design tshirt apparel](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_portrait-7.jpg)
![roots coffee house branding design tote bag and coffee mug on location](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_portrait-8.jpg)
![roots coffee house branding design on the boulevard of greens window](https://thecooperstudio.co/wp-content/uploads/2023/06/the-cooper-studio-roots-coffeeshop-branding-design-WEB_landscape-9.jpg)