Jo Latham Photography - New Years Campaign
CREATIVE BRIEF
Update! This photoshoot won a Silver Addy Award at AAF 2024
Jo Latham needed a an advertising campaign that felt celebratory to ring in the New Year, featuring high end jewelry. Why not melting gold makeup?
Photo assistant: Jon Noel
Model: Beatrice Hiller
Hair and Makeup: Belène Garza
Side note: The Cooper Studio also designed the visual identity system and website for Jo Latham, check it out here.
services provided
Art Direction
Photography
![new years ad campaign photo for jo latham shot by the cooper studio](https://thecooperstudio.co/wp-content/uploads/2024/02/Jo-Holiday-Campaign0612.jpg)
![new years ad campaign photo for jo latham shot by the cooper studio](https://thecooperstudio.co/wp-content/uploads/2024/02/Jo-Holiday-Campaign0624.jpg)
![hero image for jo latham new years ad campaign photographed by julia cooper of the cooper studio](https://thecooperstudio.co/wp-content/uploads/2024/02/Jo-Holiday-Campaign0649.jpg)
![](https://thecooperstudio.co/wp-content/uploads/2024/02/Jo-Holiday-Campaign0597.jpg)
![hero image for jo latham new years ad campaign photographed by julia cooper of the cooper studio](https://thecooperstudio.co/wp-content/uploads/2024/02/Jo-Holiday-Campaign0590.jpg)
![](https://thecooperstudio.co/wp-content/uploads/2024/02/Jo-Holiday-Campaign0604.jpg)
![hero image for jo latham new years ad campaign photographed by julia cooper of the cooper studio](https://thecooperstudio.co/wp-content/uploads/2024/02/Jo-Holiday-Campaign0633.jpg)
Other Jo Latham photoshoots The Cooper Studio has shot:
Dream in Reverie —Summer ’24
Studio Floral